The best GEO tools, by the job you need done.
AI visibility tools fall into two camps: ones that measure how AI engines talk about you, and ones that change what they read. Here is the field by category, the criteria we used, and where each tool fits.
Last checked October 5, 2026 by the Fastlook team · We make Fastlook, and it is labelled wherever it appears.
- ProfoundEnterprise AI-visibility analytics and marketing agents
- Peec AIAI search analytics for marketing teams
- Otterly.aiAI search monitoring and GEO optimization
- AirOpsAI search insights, content workflows and strategy services
- ScrunchAI visibility monitoring and agent experience platform
- AthenaHQAI search visibility tracking and content optimization
8 tools plus Fastlook · sources linked below
Method
How did we judge these tools?
Ten capabilities, checked against each vendor's own site. “Not stated” means their site doesn't say.
- Tracks your brand in AI answers
- Covers ChatGPT, Perplexity and Google AI Overviews
- Generates content and pages
- Publishes to your CMS
- Builds a machine-readable feed (llms.txt, JSON-LD)
- Captures leads from published pages
- Google SEO tools in the same product
- Free plan or free tool
- Self-serve signup
- SOC 2 report
Picks
Which tool is best for what?
FastlookBest for teams that need pages written, published and converting, not only measured.
Free (3 pages, no card), Launch $49/mo, Grow $99/mo, Scale $399/mo, Enterprise custom.Best for enterprises that need wide engine coverage, SOC 2 and SSO, and marketing Agents that publish into their CMS.
As listed on 2026-10-05: Trial, free (limited AI Marketer credits, 50 prompts run daily for 7 days, ChatGPT, Gemini and Google AI Overviews, 1 language and region). Enterprise, custom pricing via a demo (up to 9 answer engines, SSO/SAML, SOC 2, API, exports). The pricing FAQ also mentions a self-serve Agency Growth plan with 400 Agent credits per month per client workspace, but no dollar price is published for any paid plan.Visit site ↗Best for marketing teams that want detailed AI-visibility, sentiment and source analytics with API, MCP and Looker access.
As listed on 2026-10-05 (monthly billing, USD): Starter $95/mo (50 prompts, choose 3 models, 1 project), Pro $245/mo (150 prompts, choose 3 models, 2 projects), Advanced $495/mo (350 prompts, choose 3 models, 5 projects, multi-country, Looker Studio), Enterprise custom (up to 13 models, API, SSO). Extra models are add-ons from $30/mo on Starter. A 15% discount applies to annual billing, and a free trial is offered.Visit site ↗Best for small teams and agencies that want low-cost AI-search monitoring, audits and GEO recommendations.
As listed on 2026-10-05 (monthly billing): Lite $29/month (15 prompts), Standard $189/month (100 prompts, API, MCP, Agent Analytics), Premium $489/month (400 prompts), Enterprise custom from 1,000 prompts. Annual billing is 15% off. Claude, Google AI Mode and Gemini are paid add-ons, and extra prompts cost $99 per 100. A free trial is offered.Visit site ↗Best for content teams running high-volume workflows that create, refresh and publish content across many pages and CMSs.
As listed on 2026-10-05: Solo (ChatGPT insights only, 35,000 tasks for content production, single user), Pro (insights across 7+ answer engines, 100,000 tasks, unlimited seats) and Enterprise (custom). No dollar prices are published for Solo or Pro; both show "Start for free", and the FAQ says pricing is based on task volume, Solo overage is $0.025 per task, and a 14-day free trial is available.Visit site ↗Best for brands that want AI-visibility monitoring plus Agent Pages, which deliver an optimized version of the site to AI agents (part of the Enterprise AXP).
As listed on 2026-10-05: Core $250/mo (125 unique prompts, 5,000 responses a month, 4 LLMs: ChatGPT, Perplexity, Google AIO and Copilot) with a 7-day free trial. Enterprise is custom, with 9 LLMs, the Agent Experience Platform, API access and SSO.Visit site ↗Best for self-guided SMBs that want visibility tracking across many models plus content recommendations and a content optimization agent.
As listed on 2026-10-05: Essential free ($25 of free credit, 300 credits; ChatGPT, Perplexity, AI Overviews, Gemini, Copilot), Starter $295/month (3,600 credits a month, 11 models), Enterprise custom. One credit equals one AI response; an annual option is offered at 17% off, and API access and extra credits are paid add-ons on Starter.Visit site ↗Best for teams already using Semrush for SEO that want AI-visibility reports, prompt tracking and an AI-readiness site audit alongside it.
As listed on 2026-10-05: AI Visibility Base $99/mo per domain billed annually, with 25 custom prompts tracked daily and mentions from ChatGPT, Google AI, Gemini and Perplexity.Visit site ↗Best for established brands that want to benchmark AI share of voice across a large prompt index without setup, alongside Ahrefs SEO data.
As shown on 2026-10-05 (displayed to us in GBP; local currency varies by region): Custom Prompts start at £40/mo, with 5 to 20 prompts included free on paid Ahrefs plans (Lite and above), and the AI Visibility Index starts at £159/mo. Platforms covered: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available.Visit site ↗Matrix
How do the main tools compare, capability by capability?
| Capability | Fastlook | Profound | Peec AI | Otterly.ai | AirOps |
|---|---|---|---|---|---|
| Tracks your brand in AI answers | Yes | Yes | Yes | Yes | Yes |
| Covers ChatGPT, Perplexity and Google AI Overviews | Yes | Yes | Yes | Yes | Yes |
| Generates content and pages | Yes | Yes | Partly | Partly | Yes |
| Publishes to your CMS | Yes | Yes | Not stated | Not stated | Yes |
| Builds a machine-readable feed (llms.txt, JSON-LD) | Yes | Not stated | Not stated | Not stated | Partly |
| Captures leads from published pages | Yes | Not stated | Not stated | Not stated | Not stated |
| Google SEO tools in the same product | Yes | Not stated | Not stated | Not stated | Yes |
| Free plan or free tool | Yes | Partly | Partly | Yes | Partly |
| Self-serve signup | Yes | Partly | Yes | Yes | Partly |
| SOC 2 report | No | Yes | Not stated | No | Yes |
FastlookDetail: Fastlook vs Profound · Fastlook vs Peec AI · Fastlook vs Otterly.ai · Fastlook vs AirOps
Sources
Where these facts come from
- Profound: Profound homepagewww.tryprofound.com/
- Profound: Profound pricingwww.tryprofound.com/pricing
- Peec AI: Peec AI homepagepeec.ai/
- Peec AI: Peec AI pricingpeec.ai/pricing
- Otterly.ai: OtterlyAI homepageotterly.ai/
- Otterly.ai: OtterlyAI pricingotterly.ai/pricing
- AirOps: AirOps homepagewww.airops.com/
- AirOps: AirOps pricingwww.airops.com/pricing
- Scrunch: Scrunch pricingscrunch.com/pricing
- AthenaHQ: AthenaHQ pricingwww.athenahq.ai/pricing
- Semrush AI Visibility Toolkit: Semrush AI Visibility pricingwww.semrush.com/pricing/ai/
- Ahrefs Brand Radar: Ahrefs Brand Radarahrefs.com/brand-radar
FAQ
GEO tools: common questions
What is a GEO tool?
A generative engine optimization (GEO) tool helps a brand show up in answers from AI engines such as ChatGPT, Perplexity and Google AI Overviews. Some tools measure visibility, some produce content, and a few do both.
What is the difference between monitoring and execution tools?
Monitoring tools track whether and how AI engines mention you. Execution tools change the inputs: they create and publish the pages and structured data engines read. Many teams use one of each.
Which GEO tool is best?
It depends on the job. Enterprise teams that need deep measurement often choose a dedicated analytics platform; smaller teams that need pages written and published tend to prefer an execution platform. The category picks on this page show which tool fits which need.
Is Fastlook included fairly?
We make Fastlook, so treat our view with that in mind. Its row in the matrix uses the same criteria as everyone else, including where it says No.
Ready to pick
Test the execution side of GEO.
Fastlook drafts, publishes and measures the pages engines cite. Start with 3 free pages and see how it fits next to your monitoring tool.
- ChatGPT
- Perplexity
- Gemini
- Claude
- Copilot
- AI Overviews
Be the answer AI finds. Your AEO growth partner.
