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Platform · Content & Authority

Build topical authority, not one-off posts.

Find the topics competitors own, build pillar and cluster hubs with automatic internal links, refresh ageing pages against current sources, and draft outreach for the links you deserve.

Available on Grow ($99/mo) and above. Discovery, analysis and outreach drafts work with any CMS.

Sample data
PillarBookkeeping basics
Chart of accounts
Bank reconciliation
Month-end close
Cash vs accrualRefresh due
smallbiz-weekly.examplefounders-forum.examplebookkeeping-guild.example
Authority score38Sample

A fictional bookkeeping app. Dashed circles are topics competitors rank for that the hub does not cover yet. Pick one to fill it.

What is Content & Authority?

Content & Authority is Fastlook's topical authority module. It finds topics competitors rank for that you don't cover, organises your pages into pillar and cluster hubs with automatic internal links, flags aging pages for refresh, and drafts outreach for link prospects that you send yourself.

Node 01 · Gaps

What topics are competitors winning that we aren't?

See the topics competitors own, from the search results themselves. Fastlook reads the results for your target keywords, adds the competitors you declare, and marks where your site has no page.

Target keywordCompetitors in the resultsYour coverage Sample
how to reconcile a bank statementtallybook.examplecleardesk.exampleCovered/guides/bank-reconciliation
sales tax for small businesstallybook.examplecleardesk.exampleGap
paying independent contractorscleardesk.exampleGap
cash vs accrual accountingtallybook.exampleCovered, refresh due/guides/cash-vs-accrual
month-end close checklistcleardesk.exampletallybook.exampleCovered/guides/month-end-close

Sample data ledgerwise.example against two fictional competitors. You can review and edit the competitor list.

Node 02 · Hubs

How do I organise all these pages?

Pillars, clusters and internal links, built as one hub. One broad pillar page per topic, narrower cluster pages around it, and the links between them added for you.

  1. Pillar

    The broad page that covers a topic end to end and points to every cluster.

  2. Clusters

    Focused pages, each answering one narrower question a buyer actually asks.

  3. Internal links

    Added automatically between the pillar and its clusters, so readers and crawlers can move through the hub.

  4. Gaps

    Topics competitors rank for that the hub does not cover yet. Fill one in the map above to see it join.

Node 03 · Refresh

Which pages are going stale?

Refresh before decay. Content refresh re-drafts an ageing page against current sources so it stays accurate and keeps its structure.

  • Hub pages by ageSample data
  • Cash vs accrual accounting/guides/cash-vs-accrual · Updated 14 months agoRefresh due
  • Setting up a chart of accounts/guides/chart-of-accounts · Updated 9 months agoAgeing
  • Month-end close checklist/guides/month-end-close · Updated 2 months agoFresh
What a refresh does
  • Re-drafts against current sourcesThe page is rewritten from what the sources say now, not from what they said when it was first published.
  • Keeps the page's structureThe re-draft builds on the existing page instead of starting from a blank one.
  • Grounded in Brand MemoryYour products, terms and tone carry through to the new draft.

Node 04 · Prospects

Who would link to us?

Backlink prospect discovery surfaces sites that write about the topics in your hub, each with the reason it was suggested.

ledgerwise.example
  • smallbiz-weekly.example

    Publishes how-to guides for small-business owners

    topic Bank reconciliation
  • founders-forum.example

    Keeps a resources page on running company finances

    topic Month-end close
  • bookkeeping-guild.example

    Member resources on bookkeeping practice

    topic Chart of accounts
  • freelance-desk.example

    Writes for sole traders getting their books in order

    topic Cash vs accrual

Sample data Fictional sites on reserved .example domains.

Node 05 · Outreach

What do I send them?

Outreach drafts in your voice. You hit send. Each draft is grounded in Brand Memory, so it only describes what you actually offer.

A content marketer writing notes in a notebook at a cafe table beside a laptop
Fastlook drafts the email. You send it.
Outreach draft Sample data
To
editor@founders-forum.example
Subject
Month-end close checklist for your resources page

Hi, your resources page helps a lot of first-time founders. Ledgerwise has a free month-end close checklist written for owners who do their own books, in plain language. If it would be useful to your members, you are welcome to link to it.

ledgerwise.example/guides/month-end-closeDraft, you send. No link buying.
  1. 1Fastlook draftsWhy this site, and what you can offer it, pulled from Brand Memory.
  2. 2You editChange anything. Nothing goes out from Fastlook.
  3. 3You sendFrom your own inbox, to the people you choose, or not at all.

Node 06 · Authority

How do I know authority is growing?

The authority score gives you one number to watch. It summarises signals Fastlook tracks for your site, so you can see the direction of travel over time.

Authority score · ledgerwise.example Sample data
40
Illustrative trend for a fictional site, not a real result.
What it is

A Fastlook gauge built from signals about your site that the platform already tracks. Use it to see whether the work is moving things in the right direction.

What it is not

It is not a search engine's metric, and we do not claim it predicts or causes rankings. Read it as a progress gauge, not a forecast.

Node 07 · Stance

Why won't Fastlook buy links for us?

Because links you pay for are not links you earned. Fastlook finds the sites and drafts the ask. The decision and the send button stay with you.

Fastlook does
  • Find sites that write about your topics
  • Explain why each one was suggested
  • Draft outreach grounded in Brand Memory
Fastlook does not
  • Buy, sell or place links
  • Send outreach on your behalf
  • Promise placements

Node 08 · Fit

Does it work with my CMS?

Yes. Discovery, competitor analysis and outreach drafting read the open web and your own pages, so they do not depend on where your site is built.

Works with any CMS

Gap analysis, prospect discovery and outreach drafts.

Pairs with Page Engine

When you fill a gap, the new page is drafted in Page Engine and joins the hub.

Grounded by Brand Memory

Refreshes and outreach use the same verified facts as every other draft.

Node 09 · Plan

Which plan includes Content & Authority?

Content & Authority is available on Grow ($99/mo) and above.

  1. FreeNot included
  2. LaunchNot included
  3. GrowIncluded
  4. ScaleIncluded
Compare all plans →

FAQ

Questions about Content & Authority

What is Content & Authority?

Content & Authority is Fastlook's topical authority module. It finds topics competitors rank for that you don't cover, organises your pages into pillar and cluster hubs with automatic internal links, flags aging pages for refresh, and drafts outreach for link prospects that you send yourself.

Does Fastlook build backlinks for me?

It finds link prospects and drafts brand-grounded outreach for each one. You send the outreach; Fastlook does not buy or place links.

How are competitors identified?

From the search results for your target keywords, combined with the competitors you declare. You can review and edit the list.

What does a content refresh do?

It re-drafts an aging page against current sources so it stays accurate and keeps its structure, instead of slowly decaying in rankings.

Does it work if my site is not on WordPress, Webflow or Shopify?

Yes. Discovery, competitor analysis and outreach drafting do not depend on your CMS.

Start with Content & Authority

Grow the map, one hub at a time.

Start with your domain and target keywords. Fastlook shows the gaps first; you decide what gets drafted and who gets an email.

  • ChatGPT
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  • Gemini
  • Claude
  • Copilot
  • AI Overviews

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