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How it works

Our methodology

How Fastlook produces content that ranks in Google and gets cited by AI answer engines — and the guardrails that keep it accurate. This is the playbook, in the open.

Last updated: July 1, 2026

1. Ground everything in Brand Memory

Brand Memory is a structured record of your products, audience, positioning, proof points, and voice — extracted from your own site and refined with you. We build it before we write a word.

  • Every generated page is grounded in that record.
  • If a fact isn't in Brand Memory, the model stays qualitative rather than invent a number, customer, or claim.
  • Fabricated specifics fail our checks and don't ship.

2. Write answer-first, for humans and machines

AI answer engines quote the sentence that most cleanly answers the question. So each section opens with a direct, self-contained answer — a definition or a crisp claim — and then expands. Pages carry a "quick answer" block, FAQs with standalone answers, and comparison tables where they help.

The same structure serves Google: clear headings, sufficient depth, and internal links that build topical authority instead of chasing volume with thin pages.

3. Make pages machine-readable (AEO/GEO)

  • Rich JSON-LD @graph — Organization, WebSite, Article/FAQ, Breadcrumb, and speakable — on every page.
  • llms.txt and a clean sitemap so AI crawlers can discover and understand your content.
  • Extractable formats — quotable blockquotes, key-fact lists, and semantic tables — that answer engines lift verbatim.

4. How do we score citation-worthiness before shipping?

Every draft is scored 0–100 for how likely an AI engine is to cite it.

  • Five weighted dimensions: answer-block clarity, self-containment, readability, factual density, and uniqueness.
  • A draft that scores below the deterministic template baseline — or that is too thin — is rejected in favour of the safer version.
  • The engine never ships content worse than its own floor.

5. How do we measure what actually happened?

We connect Google Search Consolefor real rankings, impressions, clicks, and the exact queries you appear for — not estimates. Where data isn't connected yet, the product says so plainly rather than presenting a guess as a fact.

What won't Fastlook do?

No fabricated statistics or testimonials, no scaled thin-content spam, no cloaking, and no dark patterns. AEO and SEO reward genuine, well-structured expertise — that's the only durable strategy, and it's the one we build for. Questions? Talk to us.