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How does publishing to your CMS work?

Fastlook publishes finished pages directly through each platform's official API — the WordPress REST API, Webflow's CMS collection items, and Shopify's Online Store pages. Every push carries the complete page: semantic HTML with headings and lists intact, the hero image, meta title and description, and the JSON-LD structured data that makes the page eligible for rich results and AI citations. Connection takes one set of credentials, and the first test page typically publishes in under a minute.

PlatformPublishes viaYour live URL
WordPressREST API posts, as drafts or publishedyoursite.com/<post>
WebflowCMS collection items, published liveyoursite.com/<collection>/<slug>
ShopifyOnline Store pages (Admin API)yourstore.com/pages/<handle>
Anything elseManaged feed, or HTML / Markdown / JSON exportyoursite.com/feeds/<slug>

Integration FAQs

Do I need a developer to connect an integration?

No. Each integration is credential-based: WordPress uses an application password, Webflow an API token with a collection ID, and Shopify a private-app access token. You paste the credentials in Settings, publish a test page, and you're live — no code, no plugin installs, no theme changes.

What exactly gets published to my CMS?

Clean semantic HTML — headings, paragraphs, lists, your hero image — plus the page's JSON-LD structured data (Article, FAQPage, Organization) and meta title/description. Bullet and numbered lists survive the push instead of flattening into a wall of text.

What if I don't use WordPress, Webflow, or Shopify?

Every page can also publish to a managed feed on your domain path (like this site's /feeds), or export as self-contained HTML, Markdown, or JSON for hand-coded and headless sites. Headless CMS support via API ships on the Scale plan.

Can Fastlook publish without my approval?

Never. Publishing is draft-first: the engine researches, writes, and scores each page, then holds it in review. Nothing reaches your CMS or feed until you approve it, and every published page keeps prior versions for one-click rollback.