Train AI engines on your brand.
Fastlook reads your public pages into one source of truth: products, personas, proof points, terminology, tone and images. Every page, follow-up and outreach draft is grounded in it, and every claim keeps its receipt.
Included on every plan, including Free. No card needed.
- Productsv3Same-day crowns/services/crowns
- Personasv3Parents booking for kids/family
- Proof pointsv3Board-certified prosthodontist/team
- Terminologyv3Says “visit”, not “appointment”/about
- Tone of voicev3Plain-spoken, reassuring/blog
- Imagesv3Clinic exterior, team photos/gallery
Sample data A fictional clinic. Every fact keeps the page it came from.
What is Brand Memory?
Brand Memory is a structured profile of your business that Fastlook builds from your website: products, buyer personas, proof points, terminology, tone of voice and images. Each fact keeps the page it came from, you can edit it, and every page or email Fastlook drafts is checked against it.
01 · Extract
What does Fastlook actually learn from my site?
Not a vague “AI learns your brand”. Six typed facets, each fact stored with the page it came from.
| Facet | What it keeps | Example Sample | Source |
|---|---|---|---|
| Products & services | What you actually sell, by name | Same-day crowns, clear aligners | /services |
| Buyer personas | Who buys, their pains and goals | Parents who need after-school slots | /family |
| Proof points | Credentials, stats, case studies, awards | Board-certified prosthodontist | /team |
| Terminology | The words you use and avoid | “Visit”, never “appointment” | /about |
| Tone of voice | How you sound, as traits and guidance | Plain-spoken, reassuring, no jargon | /blog |
| Images | Real images from your own pages | Clinic exterior, team photos | /gallery |
02 · Review
Can I correct what it learned?
Yes. Brand Memory is a draft you own. Edit any field; every change is saved as a version you can compare and roll back.
−Friendly, fun and upbeat!
+Plain-spoken and reassuring. Explain procedures in everyday words.
- v1Extracted from your site14 pages read
- v2Edited by youTone of voice rewritten
- v3Re-extracted after a site update1 new service found, your edits kept
03 · Ground
How do you stop AI from making things up?
A sources-only gate checks every generated claim. If it can't be traced to Brand Memory or a cited source, it is removed before you ever see the draft.
- Brightline fits same-day crowns in a single visit.
- Treatment is planned by a board-certified prosthodontist.
- Same-day crowns avoid a temporary crown between visits.
- Brightline is the #1 rated dental clinic in the state.
04 · Reuse
Where does Brand Memory get used?
One memory behind every word Fastlook writes for you, so pages, follow-ups and outreach never contradict each other.
- Page EngineA comparison page draft
“Brightline fits crowns in a single visit…”
pulled Same-day crowns - LeadsA follow-up email draft
“You were looking at after-school times…”
pulled Parents booking for kids - Content & AuthorityAn outreach draft
“Our prosthodontist could add a specialist view…”
pulled Board-certified prosthodontist
05 · Check
What are AI engines saying about us right now?
The AI Brand Accuracy check asks answer engines about you and compares each answer with your Brand Memory, so you see where they get you wrong.
- ChatGPT“Offers same-day crowns”Matches
- Perplexity“Open on Sundays”Brand Memory: closed SundaysDiffers
- Gemini“Family dental practice”Matches
- Claude“No mention of the clinic”Not mentioned
06 · Compare
Does grounding really change the writing?
Same prompt, same model. The only difference is whether Brand Memory was in the room.
Our dental clinic offers a wide range of services for the whole family. With state-of-the-art technology and a friendly team, we are the best choice in town for all your dental needs. Book an appointment today!
Brightline fits same-day crowns in a single visit, planned by a board-certified prosthodontist. Parents can book after-school visits for kids, and we explain every step in plain words.
Honest limits
What if my site is mostly JavaScript?
Extraction reads the HTML your server returns. Sites that only render in the browser give us less to read.
A thinner draft, flagged as such, rather than invented filler.
Add the missing facts in the Brand Memory editor, or server-render your key pages. The free Agent-Ready Check shows what crawlers can read today.
FAQ
Questions about Brand Memory
What is Brand Memory?
Brand Memory is a structured profile of your business that Fastlook builds from your website: products, buyer personas, proof points, terminology, tone of voice and images. Each fact keeps the page it came from, you can edit it, and every page or email Fastlook drafts is checked against it.
How does Fastlook build Brand Memory?
It reads the public pages of your website and extracts your products and services, buyer personas, proof points, terminology and tone of voice into a structured draft. You review and edit that draft before anything is generated from it.
Can I edit Brand Memory after it is created?
Yes. Every field is editable, and changes are saved as versions so you can see what changed and roll back.
Does Fastlook invent facts about my business?
No. Generated content goes through a sources-only check: claims must trace back to Brand Memory or a cited source, and anything that cannot be traced is removed rather than published.
What if my website is thin or built as a JavaScript app?
Extraction reads the HTML your server returns. Sites that render everything in the browser produce a thinner draft, so you fill in the gaps by hand in the Brand Memory editor.
What else uses Brand Memory besides pages?
Lead follow-up drafts and outreach drafts are grounded in the same profile, so every message matches your products, proof and tone.
Start with Brand Memory
Give every AI answer a source of truth.
Start with your domain. Fastlook drafts your Brand Memory in minutes; you review it before anything is written from it.
- ChatGPT
- Perplexity
- Gemini
- Claude
- Copilot
- AI Overviews
Be the answer AI finds. Your AEO growth partner.
