Fastlook vs Profound, honestly compared.
Profound offers enterprise AI-visibility analytics and marketing agents. Fastlook drafts, publishes and measures the pages that earn AI citations, and captures the leads they bring. Below: where each is stronger, published pricing, and the sources behind every claim.
Last checked October 5, 2026 by the Fastlook team · Sources · We make Fastlook, so weigh this accordingly.
- Generates content and pages
- Publishes to your CMS
- Builds a machine-readable feed (llms.txt, JSON-LD)
- Captures leads from published pages
- Tracks your brand in AI answers
Checked October 5, 2026 against tryprofound.com
Verdict
Should I choose Profound or Fastlook?
Short answer, then the detail. Neither is better for everyone.
Choose Profound if
- You are an enterprise that needs SOC 2, SSO and a dedicated support team as part of the contract.
- You want to track the widest set of answer engines, including Claude, DeepSeek and Copilot, in one place.
- Your team wants to build its own marketing Agents and push their output into a headless CMS.
Choose Fastlook if
- Every page ships with JSON-LD, an llms.txt entry, a sitemap entry and a Markdown version for agents.
- Visits turn into leads: a form on each page, explainable scoring and routing to an owner.
- Classic Google SEO sits in the same tool, with Search Console and rank tracking next to AI visibility.
About them
What is Profound?
Profound describes itself as "the AI marketing platform to win in" AI answer engines: it tracks how brands appear in AI answers and runs Agents that act on those insights.
Profound's product spans Answer Engine Insights (how your brand and competitors appear in AI platforms), Agent Analytics (AI-sourced traffic and attribution), Prompt Volumes, ChatGPT Shopping, and an AI Marketer with reusable Agents and a Context Manager for brand knowledge. Its Agents connect to CMSs including WordPress, Webflow, Contentful, Sanity and Framer, and can create and publish content there.
Profound raised a $96M Series C at a $1B valuation in February 2026, when Fortune reported 700+ enterprise customers including 10% of the Fortune 500, and a $180M Series D at a $1.8B valuation in September 2026. Its homepage lists RBAC, SCIM and SOC 2, and its Enterprise plan includes SSO/SAML and SOC 2 compliance.
- Category
- Enterprise AI-visibility analytics and marketing agents
- Engines tracked
- Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search (up to 9). Trial: ChatGPT, Gemini and Google AI Overviews.
- Website
- tryprofound.com
- Checked
- October 5, 2026
At a glance
How do Fastlook and Profound compare, feature by feature?
“Not stated” means Profound's own site doesn't say, not that the feature is missing. Confirm with them before you decide.
| Capability | Fastlook | Profound |
|---|---|---|
| Tracks your brand in AI answers | YesMulti-engine scans on Scale | YesAnswer Engine Insights |
| Covers ChatGPT, Perplexity and Google AI Overviews | YesPlus Gemini, Copilot, Claude | YesUp to 9 on Enterprise |
| Generates content and pages | YesDrafts for your review | Yesvia Agents and AI Marketer |
| Publishes to your CMS | YesWordPress, Webflow, Shopify on Grow | Yesvia Agents |
| Builds a machine-readable feed (llms.txt, JSON-LD) | Yes | Not stated |
| Captures leads from published pages | YesForms and scoring on Grow | Not stated |
| Google SEO tools in the same product | YesSearch Console, rank tracking | Not stated |
| Free plan or free tool | Yes3 pages + free Agent-Ready Check | Partly7-day trial plan |
| Self-serve signup | Yes | PartlyPaid tiers mostly via sales |
| SOC 2 report | NoNot yet | Yes |
Their edge
Where is Profound stronger?
Said plainly, because a comparison that only praises its author isn't worth reading.
- Broader engine coverage on Enterprise, up to 9 answer engines including DeepSeek and Exa Search.
- Enterprise security and administration out of the box: SOC 2, SSO/SAML, SCIM and RBAC.
- A larger, well-funded company with a large enterprise customer base, per Fortune's February 2026 reporting.
- Agent workflows that connect to many CMSs, including headless ones such as Contentful and Sanity, plus ChatGPT Shopping and Prompt Volumes data.
Our edge
Where is Fastlook stronger?
Rows where Fastlook does something Profound does not, or does not say it does on its own site.
- Builds a machine-readable feed (llms.txt, JSON-LD). Every page ships with JSON-LD, an llms.txt entry, a sitemap entry and a Markdown version for agents.
- Captures leads from published pages. Visits turn into leads: a form on each page, explainable scoring and routing to an owner.
- Google SEO tools in the same product. Classic Google SEO sits in the same tool, with Search Console and rank tracking next to AI visibility.
- Free plan or free tool. You can try it without a sales call: a free Agent-Ready Check and 3 free pages.
- Self-serve signup. Self-serve plans start at $49/mo.
Pricing
How does Profound's pricing compare with Fastlook's?
Published prices only, as listed on each vendor's site on the date checked.
Profound
As listed on 2026-10-05: Trial, free (limited AI Marketer credits, 50 prompts run daily for 7 days, ChatGPT, Gemini and Google AI Overviews, 1 language and region). Enterprise, custom pricing via a demo (up to 9 answer engines, SSO/SAML, SOC 2, API, exports). The pricing FAQ also mentions a self-serve Agency Growth plan with 400 Agent credits per month per client workspace, but no dollar price is published for any paid plan.
See Profound pricing ↗Checked October 5, 2026Fastlook
Free (3 pages, no card), Launch $49/mo, Grow $99/mo, Scale $399/mo, Enterprise custom.
See Fastlook pricing →Live pricesBoth
Can I use Profound and Fastlook together?
Yes. Many teams keep a monitoring tool and use Fastlook to produce and publish the pages that move its numbers. Fastlook's free Agent-Ready Check and 3 free pages need no card, so you can trial it next to Profound.
Sources
Where these facts come from
Checked October 5, 2026. If something has changed, tell us at hello@fastlook.co and we'll correct it.
- Profound homepagewww.tryprofound.com/
- Profound pricingwww.tryprofound.com/pricing
- Profound Webflow integrationwww.tryprofound.com/integrations/webflow
- Profound WordPress integrationwww.tryprofound.com/integrations/wordpress-cms
- Profound help: integrations and toolshelp.tryprofound.com/articles/7317613927-integrations-and-tools
- Fortune: Profound raises $96M (Feb 2026)fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible
- SiliconANGLE: Profound raises $180M (Sep 2026)siliconangle.com/2026/09/15/profound-raises-180m-to-boost-brands-visibility-in-ai-services/
FAQ
Fastlook vs Profound: common questions
What is Profound?
Profound describes itself as "the AI marketing platform to win in" AI answer engines: it tracks how brands appear in AI answers and runs Agents that act on those insights. Profound's product spans Answer Engine Insights (how your brand and competitors appear in AI platforms), Agent Analytics (AI-sourced traffic and attribution), Prompt Volumes, ChatGPT Shopping, and an AI Marketer with reusable Agents and a Context Manager for brand knowledge. Its Agents connect to CMSs including WordPress, Webflow, Contentful, Sanity and Framer, and can create and publish content there.
How is Fastlook different from Profound?
Profound offers enterprise AI-visibility analytics and marketing agents. Fastlook is an execution-first platform: it drafts pages grounded in your own facts, publishes them to your CMS or a managed subdirectory with a machine-readable feed, measures AI crawlers, search and AI answers, and captures leads from those pages.
Does Profound publish content to my CMS?
Yes, according to Profound's site (via Agents). Fastlook publishes to WordPress, Webflow and Shopify on the Grow plan, or to a managed subdirectory on any paid plan.
How much do Profound and Fastlook cost?
Profound: As listed on 2026-10-05: Trial, free (limited AI Marketer credits, 50 prompts run daily for 7 days, ChatGPT, Gemini and Google AI Overviews, 1 language and region). Enterprise, custom pricing via a demo (up to 9 answer engines, SSO/SAML, SOC 2, API, exports). The pricing FAQ also mentions a self-serve Agency Growth plan with 400 Agent credits per month per client workspace, but no dollar price is published for any paid plan. Fastlook: Free (3 pages, no card), Launch $49/mo, Grow $99/mo, Scale $399/mo, Enterprise custom. Prices were checked on October 5, 2026; confirm on each vendor's pricing page.
Can I use Profound and Fastlook together?
Yes. Some teams keep a dedicated monitoring tool and use Fastlook to produce and publish the pages that move those numbers. Fastlook's free Agent-Ready Check and 3 free pages need no card, so you can test it alongside what you already use.
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