A lead form on every generated page, the visitor's journey, a score that explains itself, routing to the right owner and a follow-up draft ready to send.
Launch captures 50 leads a month. Embeddable forms, scoring and routing come with Grow.
Journey
/guides/compare/pricingform
Read three pages before getting in touch
Score
Owner
PriyaRule 1 matched on the page title
Follow-up Draft, you send
Hi Jonas, you were comparing plans for three depots. Here is how invoice checks work across sites…
Sample data A fictional company and lead. Every number carries its reason.
Leads is Fastlook's lead capture and routing module. It adds a lead form to the pages Fastlook publishes, records what each visitor read, scores every lead on fit, intent, engagement and spam risk with plain-English reasons, routes it to an owner, and drafts a follow-up for your team to send.
Leg 01 · Capture
From the pages Fastlook writes for you. Turn the lead form on once and it is embedded on every page Fastlook generates.
One switch per workspace turns the form on or off
Each submission is tied to the pages that visitor read
Throwaway addresses and bot-filled trap fields are turned away
Leg 02 · Journey
Page views are recorded anonymously, then linked to the lead when the form is sent. You see the path, not just the last click.
Arrived on a guide Fastlook generated
Compared options on the same visit
Came back and went straight to pricing
Asked for a demo from the pricing page
4 touchpoints 2 sessions converted on /pricing
Leg 03 · Score
Fit, intent and engagement combine into one score, and spam risk is checked alongside. Open any bar to see the reasons behind it.
High-fit lead: assign an owner and follow up within the hour
Work email at a company domainWhy this score?
Read pricing, then asked for a demoWhy this score?
4 touchpoints across 2 visitsWhy this score?
Real message, no spam flagsWhy this score?
Leg 04 · Filter
Spam risk is scored up front, so junk doesn't reach your team. Some of it never gets in at all.
Score 82, spam risk 6
The domain is on the disposable-email list, so the form turned it away.
A field people never see was completed, which is what bots do.
A lead with this email already exists for the page.
Spam risk 91. Review in the spam queue before contacting.
Leg 05 · Route
Rules you can read decide who owns the lead. Each rule matches one lead field; the first rule that matches assigns the owner. Change a condition and watch the lead move.
Assigned to Priya Rule 1 matched: page title contains ‘pricing’
Leg 06 · Notify
Notification rules fire when a lead meets your threshold, in the app or to a webhook you control.
When
Lead score is at least 75
Send to
In-appWebhook
Jonas scored 82, above the rule's 75Delivered
Your endpoint receives the lead as it arrivesDelivered
Leg 07 · Follow up
A follow-up draft in your brand voice, grounded in Brand Memory and the pages this lead read. It waits for you to send it.
Hi Jonas,
You were reading about auditing freight invoices without a spreadsheet and then compared plans. Since you run three depots, the short answer is that every site's invoices are checked in one place, against the rates you agreed.
Happy to walk you through it on your own data. Would a 20-minute call this week work?
Leg 08 · Audit
The conversion audit scans a page and returns a score with findings, each with a fix you can make today.
1 failed check and 3 to review, each with a fix
Leg 09 · Plans
Launch captures up to 50 leads a month. Embeddable forms, scoring and routing come with Grow at 1,000 a month. Scale is unlimited.
Honest limits
Leads works with what a visitor reads and tells you. It does not go looking for more.
Visitors stay anonymous until they send the form. Fastlook does not try to identify who they are before that.
Scores use the submission and the journey on your pages, not profiles bought from third-party databases.
Follow-ups are drafts. You review each one and send it from your own email.
FAQ
Leads is Fastlook's lead capture and routing module. It adds a lead form to the pages Fastlook publishes, records what each visitor read, scores every lead on fit, intent, engagement and spam risk with plain-English reasons, routes it to an owner, and drafts a follow-up for your team to send.
A lead form can be embedded on every page Fastlook publishes. Each submission is linked to the visitor's journey across your pages, so you see what they read before getting in touch.
Three signals (fit with your ideal customer, intent shown by their behaviour, and engagement depth) combine into one score, and a spam-risk check filters junk out. Every score comes with plain-English reasons.
Yes. Routing rules match on lead fields and assign each lead to an owner as it arrives.
It drafts one per lead, grounded in Brand Memory and the pages that lead read. You review it and send it yourself.
Start with Leads
Turn on the lead form and each submission arrives with its journey, a score that explains itself, an owner and a draft ready for you to send.
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