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Platform · Analytics

See how AI engines and search treat every page.

AI crawler visits, Search Console performance and AI answer visibility, side by side, per page, with leads attributed to the pages that earned them.

Run your first AI visibility scanBook a demo

AI-crawler analytics, Search Console and rank tracking from Launch ($49/mo). Multi-engine AI-visibility scans are on Scale ($399/mo).

Signal board · lumenledger.exampleSample data

Pages

Click a page to follow it through every lane.

all pages

CrawlersObserved493 hits · 14 days
  • GPTBot
  • PerplexityBot
  • ClaudeBot
  • Google-Extended
SearchObserved · Search Console
Impressions
3,275
Clicks
251
Avg position
6.9
AI answersObserved
EngineP1P2P3
ChatGPT#2 mentioned at position 2, no sources returned– not mentioned, no sources returned#1 mentioned at position 1, no sources returned
Perplexity#1 mentioned at position 1, source recorded#3 mentioned at position 3, source recorded#1 mentioned at position 1, source recorded
AI Overviews– not mentioned#2 mentioned at position 2, source recorded#2 mentioned at position 2
Gemini#3 mentioned at position 3, source recorded– not mentioned#1 mentioned at position 1, source recorded
Copilot#4 mentioned at position 4, no sources returned#2 mentioned at position 2, no sources returned– not mentioned, no sources returned
Claude– not mentioned, no sources returned#4 mentioned at position 4, no sources returned#2 mentioned at position 2, no sources returned
  1. P1 best bookkeeping app for freelancers
  2. P2 how to close the books each month
  3. P3 lumen ledger vs tallybook

Marked cells: the engine returned a source list that includes one of your pages.

Follow a page and the leads it produced appear here.

All pages: 493 crawler hits, 251 clicks. Sample data.

Sample data A fictional brand. Every signal is labelledObservedReadinessNot connected

What is Analytics?

Analytics is Fastlook's measurement module. It shows which AI crawlers read each page, how the page performs in Google Search once Search Console is connected, whether answer engines mention you, and which leads the page produced. Readiness and observed citations are labelled separately.

Signal 01 · Crawlers

Are AI crawlers even visiting my pages?

Each crawler hit is classified by user agent and tied to the page it read. GPTBot, PerplexityBot, ClaudeBot, Google-Extended and others each get their own column.

Crawler hits by page, last 30 days Sample data Observed
PageGPTBotPerplexityBotClaudeBotGoogle-ExtendedOther AI bots
/guides/close-the-books15897906224
/pricing11990295718
/vs/tallybook629259912
/integrations/stripe576211318
How a hit is classified Sample data
  • UA contains GPTBotGPTBot/guides/close-the-books
  • UA contains PerplexityBotPerplexityBot/pricing
  • UA contains ClaudeBotClaudeBot/vs/tallybook
  • Browser, no crawler tokenHuman visit, not counted/pricing

Signal 02 · Search

How are my pages doing in Google?

Ranks, impressions and clicks come from your own Google Search Console once you connect it. Until then the lane says so, and stays empty.

Observed · Search Console Last 30 days Sample data
PageImpressionsClicksAvg position
/guides/close-the-books3,3502464.2
/pricing1,8701506.8
/vs/tallybook1,280958.1
/integrations/stripe7006211.5
Not connected Same lane, before you connect
Search Console is not connected.

No ranks, no impressions, no clicks, and no estimates standing in for them. Connect it and this lane fills with your own data.

Signal 03 · Mentions

Do AI engines mention us when buyers ask?

A visibility scan runs prompts against answer engines and records whether you were mentioned, at what position, and which competitors were named instead.

Scan prompt: “best bookkeeping app for freelancers”Sample data
  • ChatGPTMentioned #2Competitors namedTallybookQuillfin
  • PerplexityMentioned #1Competitors namedTallybook
  • Google AI OverviewsNot mentionedCompetitors namedTallybookQuillfin
  • GeminiMentioned #3Competitors namedQuillfinTallybook
  • CopilotMentioned #4Competitors namedTallybook
  • ClaudeNot mentionedCompetitors namedQuillfin

Observed Recorded from the scan's answers. AI-crawler analytics, Search Console and rank tracking from Launch ($49/mo). Multi-engine AI-visibility scans are on Scale ($399/mo).

Signal 04 · Citations

Do they cite us, or are we just ready to be cited?

Three different things, never blended. A citation is recorded only when the engine returns its sources. Readiness is labelled readiness, never shown as an observed citation.

Observed · cited
Perplexity · P1

“Lumen Ledger is a common pick for freelancers who want monthly close built in…”

Sources the engine returned
  1. lumenledger.example/pricing
  2. tallybook.example/features
  3. reviews.example/bookkeeping
Your page is in the returned list, so a citation is recorded. Sample data
Observed · mentioned
ChatGPT · P1

“Popular options include Tallybook, Lumen Ledger and Quillfin…”

Sources the engine returned

None returned

A mention at position 2 is recorded. No citation, because no sources came back. Sample data
Readiness
/pricing · P1

72 / 100 readiness

Scored from the page itself, not from any engine's answer.
A prediction about the page. It never counts as a citation. Sample data

Signal 05 · Share of voice

Who is winning the answer?

Share of voice counts how often each brand is mentioned across the same scan answers, so you see the competitors engines name instead of you.

Brand mentions across 18 scan answers (3 prompts × 6 engines) Sample data
  • Tallybooktallybook.example15 of 38
  • Lumen Ledgerlumenledger.example13 of 38
  • Quillfinquillfin.example10 of 38

Signal 06 · Leads

Which pages actually produce leads?

Leads captured on a page are attributed to that page, so the same row shows who crawled it, how it ranks, where it was cited and what it brought in.

Two colleagues in a meeting room discussing a chart on a wall screen
Decide with pages tied to the leads they produced
One row per page, last 30 days Sample data
PageCrawler hitsClicksAnswers citing itLeads
/pricing313150211
/vs/tallybook2349528
/guides/close-the-books43124625
/integrations/stripe1696212
  1. ops@harbourstudio.exampleTalk to salescaptured on /pricing
  2. finance@northgate.exampleBook a democaptured on /vs/tallybook
  3. hello@quietcraft.exampleDownload checklistcaptured on /guides/close-the-books

Status · Empty states

What does a half-connected dashboard look like?

Honest. Every lane carries one of three states, and an empty lane says why it is empty instead of filling itself with estimates.

Observed

Measured from a real source: classified crawler hits, your Search Console, or answers from a scan.

Readiness

A prediction about your page. Useful for deciding what to fix, never presented as a citation.

Not connected

The source isn't connected yet. The lane stays empty and tells you what to connect.

A partially connected account · lumenledger.example Sample data
CrawlersObserved
1,147 hits across 4 pages, last 30 days
SearchNot connected
Connect Search Console
No numbers until it's connected
AI answersReadiness
No scan run yet. Readiness only, labelled as such.

Coverage · Engines

Which answer engines does a scan cover?

Scans run prompts against these engines and record what each one answers, engine by engine.

  • ChatGPT
  • Perplexity
  • Google AI Overviews
  • Gemini
  • Copilot
  • Claude

Source lists are recorded only for answers where the engine returns them. Other answers record mention, position and competitors named.

Honest limits

What can't these numbers tell me?

Analytics you can trust starts with saying what it doesn't measure.

Not every answer

No tool sees every answer an engine gives. Scans record the prompts that were run, not all conversations.

A crawl isn't a citation

A crawler hit means a bot fetched the page. It doesn't mean an answer used it.

No stand-in numbers

A source that isn't connected stays empty. We don't estimate traffic or rankings to fill the gap.

FAQ

Questions about Analytics

What is Analytics?

Analytics is Fastlook's measurement module. It shows which AI crawlers read each page, how the page performs in Google Search once Search Console is connected, whether answer engines mention you, and which leads the page produced. Readiness and observed citations are labelled separately.

Which AI crawlers does Fastlook detect?

GPTBot, PerplexityBot, ClaudeBot and Google-Extended, among others. Hits are classified by user agent and tied to the page that was read; human visits are not counted as bot activity.

Where do ranking and click numbers come from?

From your Google Search Console account once you connect it. Until then the dashboard says the source is not connected instead of showing estimates.

Can Fastlook see every time ChatGPT cites me?

No tool can see every answer an engine gives. Fastlook runs its own prompts against answer engines and records mentions; source citations are only recorded where the engine returns its sources. Readiness scores are labelled as readiness, not as observed citations.

How does Fastlook connect a page to revenue?

Leads captured on a page are attributed to it, so you can see which pages produce conversations and not only traffic.

Start with Analytics

Crawled, ranked, mentioned: three signals, one page view.

Start with your domain. Fastlook runs your first AI visibility scan and labels every number with where it came from.

Run your first AI visibility scanRun the free Agent-Ready Check
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • Copilot
  • AI Overviews

Be the answer AI finds. Your AEO growth partner.

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