Find the leak, then close it.
Your content gets read, but few readers get in touch. Fastlook audits a page for the friction that stops them, puts a lead form on every page it generates, and turns each submission into a scored, routed lead with a follow-up draft you send.
Grow ($99/mo) and above.
Sample page for a fictional bookkeeping firm, with four conversion findings marked.
ReviewSingle clear H1
Found2 H1 headings found: “Welcome to Quillmoor” and “Our services”. Neither tells a visitor what the firm does or who it is for.
FixUse exactly one H1 that states the offer and who it is for.
SampleAlso checked and passed: page title, meta description, mobile-ready.
What is Lead Conversion?
Fastlook's Lead Conversion solution turns readers into conversations. A conversion audit scores a page and lists the friction with a fix for each, a lead form goes on every generated page, and each submission is scored, routed to an owner and given a follow-up draft your team sends.
01 · The leak
Where do visitors slip away?
Rarely in one place. A visitor passes four points between arriving and getting in touch, and each one can leak.
- 01Visit
Arrives from a search result or an AI answer.
Where it leaksLands on a page that never answers the question they came with.
What Fastlook addsPages written around the buyer's question, from Page Engine.
- 02Reads
Moves between a guide, a comparison and your services.
Where it leaksNothing records what they read, so nobody knows what they care about.
What Fastlook addsA visitor journey, linked to the lead the moment they get in touch.
- 03Hesitates
Is close to asking, but unsure what to do next.
Where it leaksNo form, a vague call to action, no proof near the button.
What Fastlook addsA conversion audit that names each gap, and a lead form on every generated page.
- 04Leaves
Either gets in touch or goes quiet.
Where it leaksA form is sent, then waits in an inbox with no owner and no reply.
What Fastlook addsA score with reasons, an owner by rule, an alert, and a follow-up draft you send.
02 · The audit
What does the conversion audit look at?
Point it at a page you choose. It scans the page, scores it, and lists what it found with a fix for each.
- 01Lead capture formLooks for: A form on the page, with an email field.FixAdd a visible email or demo-request form.
- 02Primary call-to-actionLooks for: Action-oriented button or link copy.FixUse one clear button, such as “Get a quote”.
- 03Single clear H1Looks for: Exactly one H1 heading.FixState the offer and who it is for in one H1.
- 04Social proofLooks for: Testimonials, ratings or client references.FixAdd proof you can stand behind near the button.
- 05Page titleLooks for: A title of a sensible length.FixLead with the benefit, then the brand.
- 06Meta descriptionLooks for: A descriptive summary for search results.FixWrite a short summary with the offer in it.
- 07Mobile-readyLooks for: A responsive viewport tag.FixAdd the viewport tag so the page fits a phone.
Each check passes, needs review, or fails. The score is the share of checks passed, with a review counting as half.
03 · The close
How does a visitor become a conversation?
Three modules, one handoff after another. Each step is something you can open and read.
- Page EngineOpen module
- 1A lead form on every generated page
One switch per workspace adds the embeddable form to the pages Fastlook writes for you.
- 1A lead form on every generated page
- LeadsOpen module
- 2The journey behind each lead
Page views are recorded anonymously, then linked to the lead when the form is sent.
- 3A score that explains itself
Fit, intent, engagement and spam risk, each with plain-English reasons.
- 4An owner, picked by a rule
Readable routing rules; the first rule that matches assigns the lead.
- 5Your team hears about it
Notification rules fire in the app or to a webhook you control.
- 6A follow-up draft you send
Grounded in Brand Memory and the pages the lead read. Nothing goes out without you.
- 2The journey behind each lead
- AnalyticsOpen module
- 7Leads counted against the page
Each lead is attributed to the page it came from, so you can see which pages start conversations.
- 7Leads counted against the page
04 · The proof
How do I know which pages convert?
Analytics attributes each lead to the page it came from. Pages that get read but start no conversations are the next ones to audit.
- /services/bookkeeping14 leadsViewed a decision page before converting
- /guides/month-end-close-checklist9 leadsMulti-touch journey across two visits
- /compare/bookkeeper-vs-software6 leadsBuying-intent language in the message
- /blog/what-is-accrual-accounting0 leadsRead often, no form submissions yetNext to audit
05 · The plan
Which plan do I need?
Grow. It adds the embeddable lead form, explainable scoring and routing rules, with up to 1,000 leads a month. Launch captures 50 leads a month; Scale is unlimited.
06 · The fit
Is this right for us?
Lead Conversion works on traffic you already have. It is honest about what it leaves to you.
A good fit if
- You already get visitors from search or AI answers.
- You sell something where a conversation matters, such as services or B2B.
- A person on your team follows up with each lead.
Not a fit yet if
- You need CRM-native automation or meeting booking inside the tool.
- You want follow-ups emailed to prospects automatically. Fastlook drafts, you send.
- You have no traffic yet. Start with AI Search.
Honest limits
What doesn't Lead Conversion do?
It closes the gaps it can see on your pages and in your leads. It does not reach beyond them.
It checks one page at a time against a fixed set of checks. It does not watch real visitors or run A/B tests.
Visitors stay anonymous until they send the form. Fastlook does not enrich or identify them.
Alerts go in the app or to a webhook you control. Booking the meeting is up to your team.
Follow-ups are drafts. You review each one and send it from your own inbox.
FAQ
Questions about Lead Conversion
What is Lead Conversion?
Fastlook's Lead Conversion solution turns readers into conversations. A conversion audit scores a page and lists the friction with a fix for each, a lead form goes on every generated page, and each submission is scored, routed to an owner and given a follow-up draft your team sends.
What is the conversion audit?
Fastlook scans a page you choose, scores how well it converts visitors, and lists the specific friction it found with a fix for each.
Do I need a lot of traffic first?
No. Capture and scoring work from the first visitor. Scoring gets more useful as journeys build up.
Who sends the follow-up emails?
Your team. Fastlook drafts each follow-up from Brand Memory and the pages the lead read; you review and send.
How is this different from the Leads module?
Leads is the module. Lead Conversion is the full workflow built on it: forms on every page, scoring, routing, follow-up drafts and the conversion audit.
Lead Conversion with Fastlook
Find the leak, then close it.
Audit a page, turn on the lead form, and let every submission arrive with its journey, a score with reasons, an owner and a draft ready for you to send.
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