Ahrefs Brand Radar

• Brand Radar sells in two layers, and the total is higher than the headline price suggests.
• Checks are metered per platform, per location, and per scheduled run, so the allowance drains faster than a flat monthly number suggests.
• Brand Radar is Ahrefs' AI visibility tracking product that runs prompts across six AI answer engines.
• Brand Radar's mention counts have diverged sharply from independent measurements.
• These four metrics answer different questions and are easy to conflate. For instance, according to TechRadar's review, Custom Prompts pricing is $50/month for Basic (2,500 additional monthly checks), $100/month for Growth (7,000 checks), and $250/month for Scale (25,000 checks).

Brand Radar sells in two layers, and the total is higher than the headline price suggests. According to TechRadar, the AI Visibility Index for one AI platform costs $199 per month, while all AI indexes together cost $699 per month including 2,500 custom checks. Custom Prompts are a separate purchase:

• $50 per month for Basic (2
• 500 additional checks)
• $100 for Growth (7
• 000 checks) and $250 for Scale (25
• 000 checks)

Prices as reported by TechRadar's review. Ahrefs help pages now also describe standalone AI Visibility Index purchases, though Custom Prompts still require a paid Ahrefs plan, according to AeoLabs. According to Ahrefs' Brand Radar pricing, the AI Visibility Index for one AI platform costs $199 per month, and all AI indexes cost $699 per month including 2,500 custom checks (prices as of October 15, 2026 per TechRadar's review).

Checks are metered per platform, per location, and per scheduled run, so the allowance drains faster than a flat monthly number suggests. According to TechRadar, Lite, Standard, and Advanced Ahrefs subscribers receive 150, 300, and 600 custom checks per month. However, the allowance is not spent evenly across those checks. Specifically, Claude consumes eight checks per execution, which means a single Claude run uses far more of the allowance than other platforms do. For example, a team tracking several prompts across six engines, in multiple countries, on a daily schedule can exhaust a Lite allowance within days. Overage on the AI Visibility Index is charged at $0.02 per check, according to AeoLabs, so the marginal cost of a broad test grows quickly. Teams should plan their check budget before scheduling runs, not after.

• Each platform run consumes check allowance
• Each location consumes check allowance
• Each scheduled run consumes check allowance
• Claude consumes eight checks per execution

Brand Radar is Ahrefs' AI visibility tracking product that runs prompts across six AI answer engines. Specifically, it runs prompts across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, and AI Mode. According to Ahrefs' methodology post, its prompt sources are Google's People Also Ask corpus and a keyword database of over 100 billion keywords. However, the question sets are not static. Ahrefs' methodology post states that question sets are updated and tested in chatbots monthly, and reporting uses a 90-day window. The Ahrefs AI visibility checker lists more than 558 million total monthly prompts. According to that checker, 310,912,457 prompts target AI Overviews, and 27,909,405 target ChatGPT. These figures are search-interest volumes, which matters for interpreting the metrics below.

• Prompts are drawn from Google's People Also Ask corpus
• Prompts are drawn from Ahrefs' keyword database
• Question sets are updated and tested monthly
• Reporting uses a 90-day window

Brand Radar's mention counts have diverged sharply from independent measurements. In a January 2026 test cited by Ekamoira, Writesonic found that Brand Radar reported 3 ChatGPT mentions against 123 actual mentions. Similarly, it reported 6 Perplexity mentions against 212 actual mentions.

However, the gap is not a minor rounding issue; it is large enough to change a go or no-go decision on a campaign. The practical response is to validate a sample of prompts by hand before trusting any dashboard total. For example, a team can check a subset of ChatGPT and Perplexity answers directly.

Treat Brand Radar figures as directional rather than audited counts until they are verified. According to Ekamoira's review, Ahrefs Brand Radar's all-platform bundle is $699/month on top of a base plan, bringing total minimum cost to roughly $828–$1,148/month per EWR Digital's analysis.

These four metrics answer different questions and are easy to conflate. A mention means your brand name appears in an answer. A citation means the engine links to your domain as a source.

Share of voice compares your presence against competitors within a prompt set. However, Estimated Impressions works differently. According to Ahrefs' methodology post, Estimated Impressions models potential visibility from search interest rather than measured audience reach.

TechRadar's review notes that estimated impressions do not measure real audience reach. Specifically, they should not be reported as traffic or pipeline. Keep each metric labeled by what it actually measures.

Brand Radar suits teams already paying for Ahrefs who want AI visibility inside a familiar SEO stack and can absorb the bundle cost. However, it is a weaker fit for teams that need citation-level detail, white-label client reporting, or page generation tied to the gaps the data reveals. Specifically, those teams need capabilities beyond tracking alone. According to Ekamoira's citation of Rankability, the industry average for AI visibility tools is $337 per month. As a result, a dedicated tracker can cost less than the full Brand Radar stack while covering more of the workflow. Other tools in this category include profound.com, peec.ai, otterly.ai, and goodie.ai. Their pricing and features are not covered by the sources reviewed here, so compare them directly before deciding.

• Teams already paying for Ahrefs with an SEO stack
• Teams needing citation-level detail or white-label reporting
• Teams needing page generation tied to data gaps

The specific figures and claims on this page are grounded in the following sources, reviewed at the time of writing:

• Ahrefs Brand Radar review
• Ahrefs Brand Radar Methodology: How we collect and model AI visibility data
• Free AI Visibility Checker by Ahrefs: Track Your Brand in AI search
• Ahrefs Brand Radar Review 2026: Features, Pricing, Verdict
• Ahrefs Brand Radar Review 2026: Is It Worth $828?
• Ahrefs Brand Radar Review: Features, Pricing, and Verdict

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