Fastlook vs Semrush AI Visibility: Which Tool Fits?

Written by: Content & GEO Research

Fastlook Team

Posted: 14/11/20268 min readUpdated: 13/11/2026

Fastlook vs Semrush AI visibility is a question buyers now ask before any budget decision for AI search. Semrush's AI Visibility Toolkit starts at $99 a month per domain, while Fastlook's Citation Analytics is included in every plan, so the real comparison comes down to prompt limits, engine coverage and what you need beyond tracking. This page sets out the facts, marks which claims are vendor-sourced, and gives a decision framework.

Quick answer

It depends on the job. **Semrush's AI Visibility Toolkit starts at $99 a month per domain**, according to Trakkr. It is strong for monitoring and competitor research inside an SEO suite.

Topic: fastlook vs semrush ai visibility
Last updated: Nov 13, 2026
Read time: 8 min

Key Takeaways

The choice is less about which tool is better and more about which job you are hiring it to do.
Semrush prices its AI visibility product per domain and bundles it with SEO plans.
Price per tracked prompt is the cleanest common denominator across tools.
Semrush's AI Visibility Toolkit covers different engines in different reports.
Semrush's headline research number and its daily tracking limit measure different things, and confusing them is a common buyer error. For instance, according to Semrush's AI visibility data article as cited by Honeyb, its prompt database covers more than 317 million prompts and responses across 117 regional databases, drawn from AI search clickstream data and Google's AI Overviews keyword data.

How it works: comparison page

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Key Takeaways
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Fastlook vs Semrush AI visibility: the short verdict
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How does the Semrush AI Visibility Toolkit price and package its tiers?
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How do Semrush and the rest of the market compare on price per prompt?
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Which answer engines does each tool track, including Copilot?
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What separates Semrush's research database from its daily tracker?

Fastlook vs Semrush AI visibility: the short verdict

The choice is less about which tool is better and more about which job you are hiring it to do. Semrush's AI Visibility Toolkit is a monitoring layer added to a mature SEO suite. Specifically, it pairs a large research database with a comparatively small daily tracker. Fastlook is built around AI search optimization end to end. Its Brand Memory, Page Engine, AI Feed and Citation Analytics work together to help a brand become the source AI answer engines cite. Choose Semrush if you already work inside its SEO workflows and need market research across prompts. Choose Fastlook if your priority is getting cited, not just measured.

Semrush: monitoring inside an existing SEO suite
Semrush: market research across prompts
Fastlook: end-to-end AI search optimization
Fastlook: getting cited, not just measured According to Semrush's pricing as reported by Trakkr (checked 17 Sep 2026), the AI Visibility Toolkit Base plan costs $99 a month per domain and includes 25 prompts on 4 answer engines, including ChatGPT and Gemini, with exports included.

fastlook vs semrush ai visibility — by the numbers

$99 a

Checked 17 Sep 2026, the AI Visibility Toolkit Base plan costs month per…

317 million

Its prompt database covers more than prompts and responses across 117…

$99

Semrush stops tracking Microsoft Copilot on 9 November 2026, after it…

$1.9 billion

Adobe completed its acquisition of Semrush in April 2026 announced 19…

How does the Semrush AI Visibility Toolkit price and package its tiers?

Semrush prices its AI visibility product per domain and bundles it with SEO plans. According to Trakkr, the Base plan costs $99 a month per domain and includes 25 prompts across 4 answer engines, including ChatGPT and Gemini, with exports. According to Generate More, the Starter SEO plus AI Search tier costs $199 with 50 AI prompts, Pro+ costs $299 with 100 prompts, and Advanced is custom. Prices below are as checked on the dates each source records; confirm current rates before purchasing.

Plan	Monthly price	AI prompts	Source
AI Visibility Toolkit Base	$99 per domain	25 prompts, 4 engines	Trakkr, checked 17 Sep 2026
Starter (SEO + AI Search)	$199	50 prompts	Generate More, checked 23 Oct 2026
Pro+ (SEO + AI Search)	$299	100 prompts	Generate More, checked 23 Oct 2026
Advanced	Custom	Unlimited prompts	Generate More

Semrush's AI Visibility Score, a 0 to 100 metric, counts linked citations and unlinked brand mentions against the median of top competitors, per Webvy's capture of Semrush's features page. Semrush stops tracking Microsoft Copilot on 9 November 2026, after it told Enterprise AI Optimization customers by email on 28 October 2026, as reported by PPC Land on 29 October 2026; the $99 AI Visibility Toolkit never included Copilot.

How do Semrush and the rest of the market compare on price per prompt?

Price per tracked prompt is the cleanest common denominator across tools. According to Canlah AI, Peec AI costs $95 a month for 50 prompts, Otterly.AI has the lowest published entry at $29 a month for 15 prompts, and Ahrefs Brand Radar costs $199 a month for its index. Profound and Goodie AI pricing is not publicly documented in the sources reviewed here. Fastlook's plan tiers are priced by the pages and features included in each tier rather than by prompt count alone.

Tool	Entry price	Prompts or scope	Source
Semrush AI Visibility Toolkit	$99 per domain	25 prompts	Trakkr
Otterly.AI	$29 per month	15 prompts	Canlah AI
Peec AI	$95 per month	50 prompts	Canlah AI
Ahrefs Brand Radar	$199 per month	Index-based	Canlah AI
Profound	Not publicly documented	Not publicly documented	Not publicly documented
Goodie AI	Not publicly documented	Not publicly documented	Not publicly documented
Fastlook	Plans by tier	Citation Analytics in all plans	Fastlook pricing page

Lowest price per prompt is not the same as lowest total cost once you need content production, not just monitoring.

Which answer engines does each tool track, including Copilot?

Semrush's AI Visibility Toolkit covers different engines in different reports. According to Webvy's testing across more than 15 websites, the Visibility Overview and Competitor Research reports cover ChatGPT, Google AI Overviews, Google AI Mode and Gemini. The Brand Performance report adds Perplexity, and the Prompt Tracking report covers ChatGPT Search, Google AI Mode and Gemini. Microsoft Copilot is not tracked by the $99 AI Visibility Toolkit, and that plan never included Copilot.

According to PPC Land, Semrush told Enterprise AI Optimization customers on 28 October 2026 that Semrush stops tracking Microsoft Copilot on 9 November 2026. Buyers who need Copilot coverage should verify that requirement with the vendor before committing to Semrush or any other tool. This reflects the state of the toolkit's engine coverage as reported in these sources.

What separates Semrush's research database from its daily tracker?

Semrush's headline research number and its daily tracking limit measure different things, and confusing them is a common buyer error. According to Honeyb, the Semrush prompt database covers more than 317 million prompts and responses across 117 regional databases, drawn from AI search clickstream data and Google's AI Overviews keyword data.

That corpus is a research resource you query. The tracked prompt count, 25 prompts on the $99 Base plan and 50 daily prompts on Starter, is what the daily tracker monitors. According to Generate More's review, reviewers found configuring competitor domains and report settings unreliable. Validate setup on your own domain during the trial before relying on the results.

Where does Fastlook fit for teams that need citations, not just reports?

Fastlook addresses a different stage of the workflow: producing citable pages, not only reporting visibility. Brand Memory scans your site and builds a structured source of truth that AI engines can read and cite. Page Engine generates and publishes AEO-optimized pages with structured data, sitemaps and llms.txt to WordPress, Webflow and Shopify, at 50, 120 or 200 pages a month across Launch, Grow and Scale plans.

AI Feed and Lead Capture are included in Grow and Scale. Citation Analytics, included in every plan, tracks where your brand appears in AI answers. A monitoring-only tool tells you that you are absent from ChatGPT answers. Fastlook is designed to produce the pages that close that gap.

Which buyers should choose each option?

Semrush is the fit for teams already running SEO research in its suite who want AI visibility inside the same logins. It also suits enterprises that value scale. According to Generate More, Semrush's enterprise ARR grew 33% year over year at the time of the Adobe deal announcement, and its customers include Amazon, JPMorganChase and TikTok. Adobe completed its acquisition of Semrush in April 2026, so expect roadmap changes around enterprise AI tooling.

Fastlook fits growth teams and agencies managing AI-sourced leads who need publishing, not just dashboards. The trade-off is clear. Semrush has the broader research and SEO history, while Fastlook's advantage is the citation-producing workflow. Neither option removes the work of writing content that engines trust.

Related guides

Frequently asked questions

Is Fastlook better than Semrush for AI visibility?

It depends on the job. **Semrush's AI Visibility Toolkit starts at $99 a month per domain**, according to Trakkr. It is strong for monitoring and competitor research inside an SEO suite. Fastlook is built to publish citation-ready pages. However, it also tracks results through Citation Analytics. Teams that need content produced, not only measured, will find Fastlook the better fit.

How much does Semrush AI visibility cost?

According to Trakkr, the AI Visibility Toolkit Base plan costs $99 a month per domain with 25 prompts on 4 engines. Generate More reports Starter SEO plus AI Search at $199 with 50 prompts and Pro+ at $299 with 100 prompts, and Advanced is custom. Check the pricing page directly, because these figures were captured on specific dates.

Does Semrush track Microsoft Copilot?

Not in the $99 toolkit, which never included Copilot. However, according to PPC Land, Semrush told Enterprise AI Optimization customers it stops tracking Microsoft Copilot on 9 November 2026. Buyers who need Copilot coverage should confirm that requirement with the vendor before committing.

What is the difference between Semrush's prompt database and tracked prompts?

The prompt database holds more than 317 million prompts and responses across 117 regional databases, per Honeyb. That corpus is for research. Tracked prompts, such as 25 on Base or 50 on Starter, are the queries the daily monitor watches on your domain. Treat the database as a research asset and the tracked count as your monitoring capacity.

Which AI engines does Semrush AI visibility cover?

Coverage depends on the specific report you open. According to Webvy's testing across more than 15 websites, Visibility Overview and Competitor Research cover ChatGPT, Google AI Overviews, Google AI Mode and Gemini. Brand Performance adds Perplexity. Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini. Check each report's engine list against the engines your buyers actually use.

How does Otterly.AI compare to Semrush on price?

Otterly.AI is the lowest-priced option, at $29 a month for 15 prompts, according to Canlah AI. Semrush's Base plan costs $99 a month per domain and includes 25 prompts. However, price alone is misleading. Peec AI costs $95 a month for 50 prompts. Price per prompt, plus the engines covered, is the fairest way to compare these monitoring tools.

Is Semrush AI visibility good for agencies managing many clients?

Semrush's toolkit is priced per domain, so costs scale with each client you add. According to Honeyb, the toolkit is built for SMBs, agencies and mid-market companies, and it comprises six reports. Specifically, agencies should compare the per-domain cost against Fastlook's plan tiers. They should also check whether white-label reporting and bulk page generation meet client requirements.

What should I test before choosing an AI visibility tool?

Run a trial on your own domain and verify competitor setup, prompt accuracy and engine coverage. Generate More found configuring competitor domains and report settings unreliable in testing, so confirm these work for your brand. Also check whether the tool helps you publish content that AI engines will cite, not just report absence.

Fastlook Vs Semrush Ai Visibility