How often should you publish for GEO?

People want a number - 'publish X posts a week' - but GEO doesn't reward cadence for its own sake. Answer engines cite the source that resolves a question best, and a flood of thin, padded pages makes you a worse source, not a better one, because it dilutes the perceived quality of your whole domain. There's no credit for posting often; there's credit for being the clearest, most trustworthy answer to real questions.

So reframe it from 'how often' to 'how completely and how well'. The useful target is coverage - having a strong page for every high-value question in your topic - and quality - each of those pages being genuinely citable. Cadence is just the rate at which you close coverage gaps, bounded by the quality you can sustain.

A trap in cadence thinking is treating 'publishing' as only new pages. For GEO, updating existing pages is frequently the higher-return activity. Engines favor accurate, current information for many queries, and an outdated fact or stale statistic on a page you already rank for can quietly cost you citations or get you contradicted.

So allocate part of your cadence to refresh: revisit your top pages, correct anything that's drifted, deepen answers, and keep facts current. A well-maintained library of accurate pages outperforms a constantly-growing pile where older pages rot. This is the freshness-and-accuracy lever, and it doesn't require a single new URL.

Different topics decay at different rates. A page on a fast-moving area (pricing, a tool comparison in an active market, anything tied to current platform behavior) needs frequent updates to stay accurate and citable. A foundational explainer can stay valid for a long time with only light maintenance. Cadence should follow this, not a uniform calendar.