How to run a GEO content audit

New content is expensive and starts from zero authority. Many of your existing pages already rank, already get crawled, and already have links — they just aren't built to be cited. Re-optimizing one of those for GEO is often higher-ROI than a brand-new page, because you're adding citability on top of authority you already earned. An audit tells you which pages those are.

It also surfaces the drag on your library: thin pages, near-duplicates, and stale content that pull down trust and split authority across competing URLs. Cleaning those up can lift the pages you keep.

Start with a complete list of indexable URLs — from your sitemap, your CMS, and a crawl. For each, capture the target question, current organic and AI-referral signals, last-updated date, and word count. You don't need a fancy tool to start; a spreadsheet with one row per page is enough to see the shape of your library.

Rate every page (a simple 0–2 is fine) on the things that decide citation:

Every page lands in one bucket:

Sequence the work by impact: pages close to being cited (high authority, weak execution) first, then high-intent commercial pages, then the cleanup. Don't try to fix everything at once. And put a re-audit on the calendar — quarterly for most libraries — because freshness decays and engines change what they reward. An audit is a habit, not a project. Pair it with citation tracking so you can see the audit move the needle.