Video schema (VideoObject) for AI search

VideoObject schema tells engines the metadata of a video: what it's called, what it's about, its thumbnail, when it was uploaded, and how long it is. Since engines can't watch the video itself, this markup - especially a good description and transcript - is a primary way to communicate the video's content to them, so they understand what it covers and can potentially surface it for relevant queries.

Give engines a clear picture of the video:

Of all the properties, the transcript matters most for AI understanding - it turns the spoken, otherwise-invisible content into text engines can read. A rich description plus transcript gives engines real understanding of the video's substance, not just that a video exists. This mirrors the broader video-GEO principle: the knowledge in a video is only accessible to engines as text.

VideoObject schema helps engines understand and potentially present your video, but the citation itself typically comes from readable content - the transcript and an answer-shaped text summary on the page. Treat the schema as important context that helps engines index and understand the video, paired with the on-page text that does the citation work. Match the visible page and validate the markup.