What Tools Help Me See What Chatgpt Says About My Company

• You can start without spending anything.
• A manual audit is the most direct way to find out what ChatGPT says about your company without a paid tool.
• A mention means ChatGPT names your company anywhere in an answer.
• According to Cited.md (Senso), four core metrics matter for monitoring ChatGPT answers.
• Run the same prompt set against your brand and each named competitor, then compare citation share instead of raw mentions.

You can start without spending anything. Open a fresh ChatGPT session, ask neutral discovery questions such as “What are the best tools for [your category]?” and then ask directly about your brand. Repeat each prompt several times, because answers shift from one session to the next, and save every response in a spreadsheet. Practical Ecommerce recommends a two-step test: first confirm whether ChatGPT knows your business at all, then compare its descriptions of you with those of named competitors using targeted prompts (Practical Ecommerce guidance on testing ChatGPT's knowledge of your company). Paid tools automate this loop. GrackerAI, Otterly AI, Geoptie, Searchable, and Peec AI are among the strongest options for checking whether ChatGPT mentions a brand, according to GrackerAI's roundup. Platforms such as Fastlook's Citation Analytics track where your brand appears across major AI answer engines in real time.

Prices are as listed in GrackerAI's comparison table and WorkDuo's listing at the time of research; verify current pricing with each vendor before buying.

A manual audit is the most direct way to find out what ChatGPT says about your company without a paid tool. Start by building a fixed prompt set of 15 to 25 questions. Cover three groups:

• Brand queries that name your company directly
• Category discovery queries about your market
• Comparison queries that pit your company against competitors

Run each prompt in a clean session and record the full answer. Note whether your company is named, where it appears in any list, which sentences describe it, and which links are cited. Check every factual claim against your own site and documentation. However, a single run is only one sample from a variable system, so rerun the same set at least weekly. For example, this reveals stable patterns rather than one-off answers. Specifically, manual runs struggle to cover multiple engines, dozens of prompts, and competitors at once, which is where dedicated tooling becomes necessary.

A mention means ChatGPT names your company anywhere in an answer. A recommendation means the answer actively suggests your company as a solution to the user's need. A citation means ChatGPT attributes a claim to a source, typically a URL, and that source may or may not be your site. Elfsight's comparison argues that a useful tool must preserve context to separate prompted mentions, discovery mentions, recommendations, competitor comparisons, and citation-backed mentions. A bare count hides which of these actually happened. For example, a brand can be mentioned in a list of vendors while being cited for a claim that belongs to a competitor. Specifically, track the three separately, or the headline numbers will flatter you.

According to Cited.md (Senso), four core metrics matter for monitoring ChatGPT answers. These are mention rate, citation rate, citation share, and factual accuracy against verified ground truth.

• Mention rate is the share of tracked prompts where your brand appears.
• Citation rate is the share where a link to your domain is attached.
• Citation share compares your citations with competitors' across the same prompt set.

However, factual accuracy is the metric teams most often skip, and it matters most. A high mention rate with wrong pricing or outdated product claims is a liability. Share of voice and sentiment are useful adjuncts. Because they are interpretive, define your scoring rubric before you start.

Run the same prompt set against your brand and each named competitor, then compare citation share instead of raw mentions. Use category-discovery prompts, such as "best [category] for [use case]," because that is where buyers build shortlists. Use comparison prompts, such as "[you] vs [competitor]," because that is where positioning is decided. Specifically, note which competitor sources ChatGPT cites, since those domains show what the engine trusts in your category. This is the gap an AEO program should close. The pages ChatGPT cites for your competitors are the pages you need to match or out-inform.

Treat each error as a source problem rather than a model problem. First, classify it as an omission, an outdated fact, a wrong category, or a misattributed claim. Then check whether authoritative, crawlable pages state the correct fact clearly. ChatGPT draws on what it can find and read. For example, an accurate, well-structured page on your own domain, with the fact in the opening sentence and supporting schema markup, gives it something to cite. Fastlook's Brand Memory builds a structured source of truth from your site that AI engines can read and cite. Fastlook's Agent-Ready Check scores your site from 0 to 100 across 15 checks and provides a prioritized fix list. Finally, rerun your prompt set after publishing, because citation changes lag behind content changes. Log each result so you can show progress rather than anecdotes.

Buyer research has moved. G2's March 2026 survey of 1,076 B2B buyers found that 51% of B2B software buyers now start purchase research in an AI chatbot rather than a search engine, up from 29% a year earlier (G2, The Answer Economy). ChatGPT handles over 2.5 billion prompts a day, according to TechCrunch's report of OpenAI CEO Sam Altman's July 2025 remarks. An unmonitored brand description is therefore a shortlist decision you are not watching. The practical takeaway is to start the manual audit this week, decide which metrics matter for your business, and buy monitoring only once you know what you need to measure.

Related guides

• ChatGPT Search Optimization Tools: Complete Guide
• Getting Recommended by ChatGPT: What Actually Works
• Getting ChatGPT to Cite Your Company: A Sourced Guide
• ChatGPT Citations for Competitive Research Tools: What Gets
• Get More Citations From ChatGPT: What the Data Shows